Aag is a channel of the youth, for the youth, and by the youth. With an appropriate blend of South Asian music and engaging programming, Aag is a channel that strives to keep its young audience connected to the cultures and traditions of South Asia.
Viewers are offered an ideal blend of Indian and Pakistani music, from old classics to the freshest pop, rock and bhangra hits. Aag also brings an array of music, magazine, lifestyle and talk shows and sitcoms specific to the South-Asian Youth.
Interactivity with the audience is paramount. From live interactive shows hosting calls from around the world to email feedback, Aag is a channel where the voice of the youth is heard.